Application Branding
Skygloss
SkyGloss is an innovative brand dedicated to transforming automotive paint care through advanced technology. With over 75 years of experience in the industry, SkyGloss has redefined the traditional approach to clearcoat restoration.
PROJECT GOALS
The main objective of this project was to design a series of printed booklets that effectively communicated SkyGloss’ cutting-edge technology and premium positioning. Each booklet needed to not only educate the reader about the science behind the brand but also visually reflect its high-end, innovative character. Consistency, clarity, and a sense of sophistication were key to aligning the materials with SkyGloss’ forward-thinking identity.
We developed four booklets, each dedicated to one of SkyGloss’ main services. The design emphasized a modern, high-end aesthetic through clean layouts, structured compositions, and dynamic visuals. To bring the concepts to life, we used AI-generated imagery, which allowed us to create futuristic, hyper-realistic visuals that showcased the technology’s effect on automotive surfaces. These images added depth and creativity to the narrative while maintaining the brand’s polished, professional tone.
Final Approach
Our process began with a deep understanding of SkyGloss’ innovative positioning and its technological impact on the automotive industry. From there, we crafted a visual language that merged precision with sophistication—combining photography, AI-generated visuals, and bold typographic elements.
The final result is a cohesive set of booklets that communicate both the science and artistry behind SkyGloss, reinforcing its identity as a pioneer in surface protection and automotive care.
